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小型線上拓銷團 攜手嘉義前進國際 說明座談會

【記者韋三元 /嘉義採訪報導】新型冠狀肺炎重創全球產業,這場「疫」外改變全球貿易局勢,業者及商業模式面臨嚴峻考驗。防疫期間拓銷不停歇、拓銷時空不受限,嘉義市政府、嘉義市工商發展投資策進會及中華民國對外貿易發展協會,13日在市府八樓會議室,聯手舉辦「小型線上拓銷團說明會」-嘉義場,從海外40個國家、60座城市中,讓嘉義商家業者與海外買主進行1對1視訊洽談,幫助嘉義廠商拓展商機到海外市場。
市長黃敏惠表示,台灣防疫工作超前部署,大家在崗位上盡責努力且合作,締造台灣連續多天零確診、無本土病例的佳績,然而疫情對商業發展的影響是劇烈的,海外國家不論是亞洲乃至歐洲,從全球產業供應鏈及市場貿易端通通被迫停擺延宕,疫情也影響到業者經營模式的調整與改變;然而今天藉由小型線上拓銷團所搭建的電子商務平台機會,把海外買家帶進來,更能把商品行銷海外;市府與外貿協會攜手合作,讓嘉義市好的商品能被全世界看見;感謝外貿協會台南辦事處周主任所帶領的團隊,更感謝在場每位嘉賓的參與。
副市長陳淑慧表示,目前嘉義市正積極協調各部會著手振興經濟相關規劃及執行,有鑑於線上市場的發展,除了規劃以內需為主的實體振興計畫之外,透過虛擬空間將嘉義市的優質品牌拓展至海外市場,讓嘉義市具有外銷條件的好商品能直接被海外買家訂購,都是市府的努力目標。

▲嘉義市長黃敏惠致詞。​(圖/記者 湯皓宇攝)

嘉義市工商策進會在創業與企業經營端,提供各項政策性貸款與廠商媒合協助外,也緊盯著全球貿易趨勢的改變,並依據報名業者的產品特性和需求,善用中華民國對外貿易發展協會的63個駐外單位,深耕當地市場的產業人脈優勢。
以往實體貿訪團通常要花2個星期的時間跑3至4個國家,在各國的飯店會議廳辦理整天的洽談會。危機就是轉機,現在藉由「線上視訊商談模式」數位推廣集結當地買主上線,配合嘉義市商家的拓展需求,媒合3-5間海外買家在虛擬會議室進行一對一的商談,同時展示商品及型錄,每張虛擬洽談桌搭配安排一名線上小幫手,協助廠商翻譯或技術服務;在疫情期間依然要大力爭取海外訂單,提供嘉義市廠商前進國際市場更有感的客製化服務。

湯 皓宇

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