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[海記醬油雞]進駐高雄夢時代 遊南台灣品嚐道地新加坡美食@電傳媒

Posted On By 吳 富正

【電傳媒-記者吳富正、黃玫菱/2020.05.28.高雄報導】

 新加坡【海記醬油雞】臺灣南部百貨首號店5/23進駐高雄夢時代,有別於台中公益店總店及其它百貨店,增加蕈香鳳爪滷脆麵、蕈香醬油雞滷脆麵、鹹蛋金沙山藥;隱藏版菜單,讓顧客搶先嚐到更豐富的新加坡美食;5/27~6/30開幕首月,單筆消費380元,現折30元。

※來自新加坡的「海記醬油雞」(HAIKEE)由第三代兄弟王建強王建榮的已故爺爺在1959年所創立。原本居住在海南島的爺爺王世漢先生那年代為尋求更好的生活,從海南島漂洋過海到南洋(現在的新加坡)。剛開始他每早都得拉著沉重的卡車在新加坡著名的海山(Upper Cross Street)賣雞飯,但也因為他對料理的堅持,生意越來越好,在同一條街有了自己的店面,販售自創的醬油雞,也大受本地人歡迎。「海記」這品牌名稱,時時提醒後代一定要堅持他們所信仰的方向,最終將能引導走向機遇之海。

https://www.youtube.com/watch?v=YdttyvpjEtU

 「海記」在2017年在品牌定位上趨向年輕化,並能隨時跟上市場變化及趨勢,海記醬油雞進行重大的品牌重塑。一個新的標語『Taste of Past,Sharing with the Future』表達了海記的目標,也就是用從未改變過的醬油雞秘方,以「親民」的價格及堅持「高品質」的食品;讓不分年齡層的每一個人,都能夠享有60年傳統的味道。

 「海記」的醬油雞,與港式不同,用煮油雞的高湯,加上兩種老抽、糖、鹽、八角等做成滷汁,將肉雞整隻滷入味,吃起來滿口都是醬油的鹹香氣,搭配海南雞飯,十分美味。

台灣海記醬油雞飯FBhttps://www.facebook.com/haikeetaiwan/

吳 富正
2udn011@gmail.com

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