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市府觀旅局2020第2季施政成果豐碩 ​呈現多元觀光成效

Posted On By 湯 皓宇

【記者湯皓宇/臺南採訪報導】因國內疫情趨緩,加上政府推出多項振興計畫,促使國內觀光市場景氣大翻轉,臺南市的觀光市場也呈現熱絡景象。市長黃偉哲力推「興國旅、再加值、拓展城市旅遊」觀光政策,更努力向中央爭取補助,也和各縣市合作推展觀光,積極與觀光業者並肩努力開創觀光市場。在市府團隊及業者的努力下,隨著國內防疫解封,臺南觀光逐漸恢復往日繁榮,未來前景可期。臺南市政府觀光旅遊局31日於安平維悅飯店發表109年第2季觀光施政成果,由黃偉哲市長親自率領觀光行政團隊出席發表會。由市府觀旅局郭貞慧局長一一細數本季成果,黃偉哲市長5月底帶著阿中部長與「防疫五月天」團隊遊臺南,所到之處萬人空巷,成功帶動臺南遊客人次及旅宿住房大幅成長,也感謝各家媒體競相報導提高臺南觀光曝光度,發布超過150則報導,讓臺南觀光在這波反彈經濟中衝出高人氣。

​▲黃偉哲市長率領市府觀光團隊發表成果​。​​(圖/記者湯皓宇翻攝)

城市行銷方面,4、5月持續舉辦梅嶺賞螢、虎頭埤阿勃勒花季等戶外觀光活動,推動戶外安心旅遊。並於5月底疫情趨緩時提前推出「6-8月份住宿抽百萬大獎常客貴人加碼贈萬元獎勵活動」,至今已逾6600筆住宿登錄,發票金額逾2400萬元。配合臺灣口蹄疫區除名,推出臺南肉燥最強攻略地圖,網羅肉燥飯、米糕、意麵、炒米粉、碗粿…等肉燥美食店家逾700家。國際行銷方面,搶先全臺設計3天2夜臺南創新國際團客行程,號召全國日本入境線控旅行社近20位主管至臺南親自踩點,除熱門景點外,搭配觀光工廠與青創社區體驗等熱門行程,設計防疫安心遊程,推薦日人喜愛的體驗行程。另為提升臺南接待國際客品質,輔導9家觀光工廠轉型升級為國際購物中心,並積極培訓日韓語計程車司機,打造臺南成為國際觀光友善城市。開拓觀光行銷通路方面,繼今年3月與KLOOK(全球領先旅行體驗預訂平臺)簽訂MOU,創全臺縣市政府與KLOOK簽訂首例,至今已上架189支臺南產品(含交通票券、門票景點、導覽遊程、美食等)。再於6月底與Kkday(旅行體驗預訂平臺)簽訂MOU,再創全臺縣市政府與KKday簽訂首例。以五大主題為範疇,包含美食、文化、夜遊、生態及養生,組建超過30條經典遊程供消費者線上預約選購。另於6月25日新增臺灣好行山博行線,串接山區三大館(左鎮化石園區、山上水道博物館、大內南瀛天文館)。

​▲觀光旅遊局郭貞慧局長報告黃偉哲市長帶領阿中部長台南行成果​。​​(圖/記者湯皓宇翻攝)

在景區活化方面,黃金海岸船屋於5月底啟動試營運,提供濱海地區多元休憩及公益服務。重點工程方面,進行倒風內海廊帶串聯工程,於急水溪堤頂設置河濱景觀步道,以打造濱海特色旅遊廊帶。並持續辦理運河光流域工程,除完成共3.7公里金色流域外,串連河樂廣場之環河街廣8河畔型休憩廣場及大魚的祝福周邊廣場改造均已分別於6、7月開放,後續將繼續進行遊憩碼頭周邊環境改造。另「大魚的祝福」再傳捷報,繼「2019第7屆臺灣景觀大獎」後,再榮獲「2020 IES 美國國際照明設計大獎」。在防疫紓困與振興方面,已協助爭取中央補助防疫旅館及溫馨防疫旅宿等計畫逾1600萬元,至今推動餐飲安心宣言189家及旅宿安心認證142家,讓遊客安心遊臺南。另外,旅宿業紓困振興措施方面,協助旅宿業者成功貸款渡過難關協助旅宿業公協會、溫泉協會辦理「交通部協助受重大疫情影響觀光相關產業轉型培訓計畫」,共辦理11場次獲交通部觀光局補助3280萬元,參與培訓人員1470人。鼓勵旅宿業疫情期間提升服務品質修正「臺南市政府觀光旅遊局旅館業品質提昇補助要點」,提高補助金額上限及家數。至7月份已核准19家業者並完成撥款,補助逾350萬元。推出鼓勵企業旅遊送六大禮,受理申請人數已逾3900人。減免措施方面,關仔嶺水火同源八家店鋪減收租金、協助載客小船及觀光管筏計6家業者,順利申請紓困補助金。

​▲觀光旅遊局郭貞慧局長報告第二季觀光施政成果​​。​​(圖/記者湯皓宇翻攝)

觀光旅遊局也列出下一季工作重點清單,如「鯊魚機」S-2T於德陽艦園區展出、並配合推出「穿梭古今戰場 解讀臺南軍事史」地圖;七股海鮮節(8/1-9/5);臺南夏日音樂節-將軍吼(8/15-16);推出「今夏衝臺南 Go Back to 臺南」影片;關子嶺溫泉美食節(9/19-11/1);還有推出「臺南好康券」享百家優惠,短短兩週計發出逾61萬4300張;2020臺灣經典小鎮新化區啟動活動;韓國主要入境旅行社線控踩線團。工程方面則有打造倒風內海賞鳥、毛小孩及野生動物園旅遊廊帶打造脊梁山脈旅遊廊帶的南關線和龍崎觀光旅遊廊帶。後續也將持續配合中央辦理各項觀光振興計畫,如安心旅遊、住宿優惠等,並加強臺南市與企業及其他縣市(如桃園、屏東)合作共同拓展國旅市場等等。郭貞慧局長表示,市府團隊及觀光業者都做好了防疫措施,更準備多項優惠迎賓計畫,鼓勵大家能安心到臺南遊玩,未來也持續推動相關活動,打造臺南成為安心旅遊的觀光首選都市,預期下一季將有更豐碩的觀光成果。

湯 皓宇

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