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SoulFull 苒冉蒔日慶落成連水里-日 月潭旅遊服務

【記者廖宥婷/南投報導】為提供消費者深度體驗服務,以遊客為主角,地方聚落、村落為舞台,連結特色景點為核心場域,提供有故事的商品為道具,讓身為主角的遊客親自感受與體驗,以身體實踐創造出獨特的情感與印象,再創未來回訪重遊的契機,也因此,「SoulFull 苒冉蒔日」以貼近遊客需求的旅遊建設與軟體服務,增添地方發展永續觀光旅遊、友善服務。
前身為水里聯勤招待中心,後經交通部觀光局日月潭國家風景區管理處整建為「水里頂崁旅客服務中心」,其位於南投縣水里鄉頂崁村,地處省道台 16 線與台 21 線交會之處,亦為通往新中橫公路之起點,交通便利,為南投縣主要支線幹道之交通樞紐。為宣揚「SoulFull 苒冉蒔日」之規劃特色、服務項目等資訊予旅客周知,特於開幕當日規劃「SoulFull 苒冉蒔日啟用揭幕式活動」,活動以「走玩水里品好食 旅遊串連好好玩」為主題,串連音樂展演、啟用儀式、集客活動等三大要素,以達「敦親睦鄰、在地共好、媒體宣傳、集客行銷」等宣傳綜效。
在交通部觀光局日月潭國家風景區管理處協助輔導下,由車埕酒莊股份有限公司承租經營水里頂崁旅客服務中心營運維護;本著「在地、樂活、健康」的發展目標,以「SoulFull 苒冉蒔日」為主題,販售在地農特產品及相關健康有機食品,並規劃自 2020 年 1 月 1 日至 1 月 17 日辦理試營運,1 月 18 日正式開幕。
活動當天邀請臺灣首支以廿四節令鼓鼓手組成的職業團隊-众擊坊,融入臺灣傳統戰鼓、舞蹈,以熱情鼓舞人心的鼓藝,敲擊出動人心弦的鼓聲;一個好的啟動儀式,能帶來精彩的畫面及吸睛效果,Soul Full 苒冉蒔日啟用揭幕式活動,邀請長官貴賓一同拉下揭牌上的紅布,宣布 Soul Full 苒冉蒔日正式開幕;揭幕式當日還有趣味集客活動「水里好好玩 頂崁報你知」。
當日只要與揭幕式活動Facebook、IG 打卡拍照板合照,至服務台出示手機打卡按讚畫面,即能獲得精美紀念品1份;延續「水里好好玩 頂崁報你知」集客活動,「小小綠手指-多肉盆栽親子手作教室」現場提供 30 組免費體驗名額,民眾還可將完成的多肉盆栽帶
回家作紀念!

 

廖 宥婷
yuio804325@gmail.com

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