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原民會原文發中心109年培育文化觀光產業人才7/23-7/25台江國家公園[行銷點金術]@電傳媒

Posted On By 吳 富正

【電傳媒-記者吳富正、湯玉婷/2020.07.25.台南報導】

 原民會原住民族文化發展中心(原文發中心)為培育原住民族文創及觀光行銷人才,拓展科技時代網路行銷方式,提升原鄉文化觀光品質及能量,7/23至7/25於台江國家公園辦理「109年度文化觀光產業人才培育課程【行銷點金術】」活動。

 原文發中心簡明雄副主任表示,課程安排業界及學界講師針對「生態旅遊結合原鄉部落」、「原住民文創商品行銷」、「帶動地方發展」及「行銷通路拓展」等主題向學員進行主題演講及案例分享,計有全國各地觀光業者、民宿業者、文創業者、文史研究人員及政府機關人員參加。課程除有靜態的課室演講外,也帶領學員參訪台江國家公園,為避免學習流於紙上談兵,主辦單位更透過實際操作讓學員針對議題有深刻體驗,加深學習成效。

 參與活動的學員表示,透過行銷人才培育課程了解到商品品質雖是首要條件,但如果缺少行銷技巧的運用,推廣的效果仍是有限,藉由本活動除了充實自身現代行銷專業知識外,學員們也在彼此的交流互動中,得到許多文化觀光產業的發展方向。

 原文發中心曾智勇主任表示,原住民部落擁有得天獨厚的觀光條件,也有源源不絕的文化創意,然而因行銷人才的不足,讓許多好的產品無法成功推銷出去。有鑑於此,原文發中心自104年起,歷年辦理行銷人才研習課程,培育原鄉部落文創及觀光從業人員精進現代行銷之專業知能,並與時俱進,針對時下流行的網路行銷方式及近年來受到重視的「生態旅遊」議題,邀請講師從實務與學術的角度出發,向在場學員進行分享與討論。

原住民族文化發展中心http://www.tacp.gov.tw

吳 富正

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