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政府推動「數位行銷振興出口」服務列車在臺中

Posted On By 玉 女

【記者 玉女 台中 報導】

由經濟部國際貿易局及外貿協會共同主辧「數位行銷振興出口」服務列車6月23日開到台中,於林酒店登場,活動由外貿協會葉明水秘書長開場,獲得中部地區多位進出口公會及產業公協會理事長支持並吸引200多位廠商報名參加。政府透過這次活動宣導政策,希望廠商善加利用並帶入數位科技行銷海外,提升出口動能,搶攻數位貿易商機。

貿易局李冠志副局長致詞表示,政府已擬定紓困、振興、升級措施,協助廠商因應疫情帶來的衝擊與紓解資金週轉壓力。同時也為疫情緩和後產業復甦做好準備,以利主動出擊、掌握逆勢成長的線上商機。貿協葉明水秘書長感謝貿易局提供「受嚴重特殊傳染性肺炎影響之紓困振興方案」—強化數位貿易及電子商務措施,協助我國業者開拓商機。貿協在疫情期間也推出許多線上行銷作法,希望突破疫情限制,讓業者不用出國也可以爭取海外訂單,如線上「防疫國家館」建構一站式線上服務,全球商機不漏接;線上拓銷團及新產品發表會,攜手業者拓銷海外市場;小型機動拓銷團,貿協提供客製化服務;線上全球市場趨勢報告會,提供業者即時資訊,及宅經濟專區廣受國際買主歡迎。

貿易局介紹政府優惠措施方案,包括力推即時紓困措施、調整機制擬定振興之加強出口措施,如推動貿易金融及放寬參展補助,加強輔導業者數位轉型,運用數位科技推出各項線上推廣活動等,並結合外貿協會執行臺灣最大B2B平台-台灣經貿網 (Taiwantrade.com),提供廠商視需求選擇不同之政府紓困資源;數位貿易學苑則規劃涵蓋跨境電商、數位轉型等課程,協助廠商透過數位行銷突破疫情挑戰,政府亦委由輸出入銀行推出「義氣相挺2.0、出口安心貸方案」,補助出口保險行政費用:徵信費最高全免、保險費最高減免80%,補貼出口貸款利息最高減碼年利率0.3%,以減少廠商拓展海外市場風險。

為擴大服務列車活動效益,以「數位貿易與行銷,創造無限商機」為題,邀請數位行銷專家、業界代表及電商業者共聚一堂,包括安布思沛行銷公司行銷副總劉詩盈、讚點子數位行銷權自強執行長、京佑久公司黃國隆總經理、心源工業陳本泓董事長以及樹德企業吳宜叡董事長。藉由網際網路進行跨國、跨境交易之貿易活動也日趨頻繁,數位貿易及數位行銷的迫切性受到企業重視。新冠肺炎肆虐全球更加速超越國界或實體疆域的網際網路發展協助業者開創潛在商機。

現場也安排貿易局、工業局、商業司、中小企業處、輸出入銀行及貿協專家,提供面對面諮詢服務,廠商反映政府提供業者即時解決方案,使渠獲益良多,獲得廠商非常正面的肯定。

圖片來源:台中記者玉女 提供

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